about LEVEL 3

​Level 3 • IM2 & Capstone students are given pathways to pursue including animation, graphic design, digital illustration, video editing and audio.  Students will be immersed in exploration, specialization and creative production.
 
Evaluation for this course is as follows:

• Formative Assessments – 50% of grade

  • This includes classwork, lessons in the book, warm ups, work habits, sketches, etc.

• Summative Assessments – 50% of grade

  • This includes projects, unit tests, quizzes, formal writing, evaluations, etc.​​​​

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COURSE OUTLINE:
Level 3 Interactive Media is designed for students who are ready to move beyond introductory skills and begin developing their own creative interests. Students work in a studio environment where they are expected to think like designers, collaborate with others, solve problems creatively, and produce work that reflects professional practices.
 
Rather than following a single pathway, students are encouraged to explore multiple areas of interactive media before gradually focusing on the disciplines that interest them most.
 
Foundations and Creative Exploration
Students begin by strengthening their skills across a variety of media disciplines. Through guided lessons, demonstrations, critiques, and project-based learning, students gain experience with industry-standard tools and creative workflows.
 
Areas of study include:
Graphic Design
Students learn the principles of effective visual communication and create:

• Posters and advertisements

• Logos and brand identities

• Social media graphics

• Infographics

• Merchandise designs

• Typography projects

Students explore color theory, composition, hierarchy, and layout while learning to communicate ideas visually.
 
Digital Illustration
Students develop their drawing and painting skills using digital tools and pen displays.
Projects may include:

• Character design

• Stylized portraits

• Environmental illustrations

• Fan art and original artwork

• Vector illustration

• Concept art

Students learn about line quality, shading, color, perspective, and storytelling through imagery.
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Animation
Students study the principles of animation and create motion-based projects using industry software.
Topics include:

• Frame-by-frame animation

• Motion tweens

• Character rigging

• Lip syncing

• Motion paths

• Looping GIFs

• Animated shorts

Students learn how movement, timing, and anticipation bring ideas to life.
 
Video Production and Editing
Students create and edit videos while learning the fundamentals of visual storytelling.
Projects may include:

• Short films

• Promotional videos

• Interviews

• Tutorials

• Highlight reels

• Motion graphics

Students gain experience with:

• Camera composition

• Editing techniques

• Audio synchronization

• Transitions

• Titles and effects

• Storyboarding and planning

 
Audio Production and Voice Over
Students explore sound as an important element of multimedia production.
They learn to:

• Record clean audio

• Perform voice-over narration

• Edit soundtracks

• Mix music and effects

• Create podcasts and audio projects

Students use microphones and audio software to produce professional-quality recordings.
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Branding and Identity Design
Students discover how designers create recognizable brands and visual systems.
Projects may involve creating:

• Company logos

• Brand style guides

• Packaging concepts

• Marketing campaigns

• Apparel graphics

• Promotional materials

Students learn how consistency, audience, and storytelling contribute to effective branding.
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Sublimation Printing and Production
Students experience how digital designs become physical products.
Using specialized equipment, students create:

• T-shirts

• Tumblers

• Stickers

• Mugs

• Promotional items

• Custom merchandise

Students learn:

• Production workflows

• File preparation

• Color management

• Heat press operation

• Quality control

• Product finishing techniques

This hands-on experience connects digital creativity with real-world production and entrepreneurship.
 
Choosing a Pathway
As students gain experience across these disciplines, they begin identifying the areas that most interest them. Through project choices and increasingly independent work, students can pursue pathways such as:​
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• Graphic Design and Branding

For students interested in advertising, marketing, and visual communication.
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• Digital Illustration and Character Design

For students who enjoy drawing, storytelling, and concept art.
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• Animation and Motion Media

For students interested in bringing characters and stories to life.
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• Video Production and Content Creation

For students who enjoy filmmaking, editing, and multimedia storytelling.
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• Audio and Voice Performance

For students interested in narration, podcasting, and sound design.
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• Product Design and Creative Entrepreneurship

For students interested in merchandise creation, production processes, and turning designs into physical products.
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• Studio Culture and Professional Practice

Throughout the year, students work in a collaborative studio environment where they:

• Participate in critiques and peer feedback.

• Reflect on their creative decisions.

• Revise and improve their work.

• Build time-management and project-planning skills.

• Develop presentation and communication abilities.

• Create portfolios showcasing their growth and accomplishments.

 
Students are encouraged to experiment, take creative risks, and discover where their talents and passions lie. By the end of Level 3, many students begin developing a portfolio and a clearer sense of the pathway they may wish to pursue in Level 4 Capstone, college, certification programs, or future creative careers.​​​